L'OYÉ EYE SCAN

MAKEUP MATCH

[ SERVICES ]

L'OYÉ has over 500 eyeshadow colors. Most consumers guess their shade based on their hair or eyebrow color. L'OYÉ needed a way to educate women on a better way to browse and select the perfect match.

We designed a fun, interactive Out-Of-Home experience. We built a custom tool that scans the user's eye, isolates the iris, and uses machine learning to extract its four dominant colors.

Combined with a short questionnaire, the system instantly curates a bespoke makeup palette unique to you. The hardware was built into a shipping container placed in the heart of Eindhoven. Impossible to ignore, easy to interact with.

We turned a street-level educational moment into direct in-store foot traffic. Users received a personalized voucher featuring their unique eye scan and perfect shade matches, sending them straight to the shop floor to buy.

[ THE PROJECT ]

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We turned a 500-color problem into a personalized, street-level experience that drove measurable in-store foot traffic. Users left with a voucher, a palette, and a reason to walk straight into the shop.

Scanning your iris was a first for every consumer. Most visitors were not aware of the brand at all, or that four different shades exist per eye colour. Without this activation, that would have stayed unknown. 600 women and men got scanned over the course of the weekend.

Ran for one weekend at the city centre of Eindhoven. Every scan converted to a personalised product recommendation and a voucher redeemable in-store.